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Funnel optimization for health & wellness DTC

More revenue and sales from the traffic you already pay for.

For health and wellness brands doing 5, 6, or 7 figures a month. Your ads are working and the clicks are coming, but 30 to 50% of that revenue disappears between the ad and the checkout. Not because your product is wrong, because your funnel is leaking. Every day it stays unfixed, you keep paying for visitors who were ready to buy and left.

You are not imagining it

You are spending more than ever, and it is barely moving.

The traffic is there. The ad account is running. But the sales do not match the spend, and every month it costs a little more to stay in the same place. You have tried new creative, new audiences, a bigger budget, and the conversion rate sits exactly where it was. So you pour in more ad spend to hit the same number, and the quiet fear sets in that this is just your ceiling. It is not. You are not losing sales because you need more traffic. You are losing them after the click.

Same funnel · rising spend
Ad spend Sales
Spend climbs. Sales stay flat.
Your funnel, from the outside
The leak hides in plain sight
Why you cannot see it

The leak is invisible from inside the business.

When you live in your brand every day, the broken spots stop registering. The page that loses half its visitors looks normal, because it has always looked that way. The team that built the funnel is too close to question it. We find these leaks because we do nothing else. We study health and wellness funnels all day, across dozens of brands, and the same expensive gaps show up in the same places. From the outside, the money leaking out is obvious.

How we fix it

We diagnose the whole path, then rebuild what is costing you.

It starts with a discovery call, where we walk your funnel with you step by step, ad to thank-you page. We read your real numbers: where traffic drops, where the conversion rate stalls, where AOV and CPA are bleeding. Then we optimize from every side, two ways depending on what the numbers say.

We rebuild the entire funnel

Ad to thank-you page, engineered to convert from the first click. A new path built to carry every visitor across the beliefs they need before they buy.

Or we optimize the funnel you have

We go step by step: seal the leaks, match your audiences to the right pages, and lift CVR and AOV, all from the traffic you already pay for.

Ongoing growth

We do not stop at the fix. We stay on and scale the brand.

Sealing the leaks is step one. From there, we stay on as your dedicated funnel team, month over month: finding the next leak, shipping the next build, running the tests, and lifting revenue per visitor as we scale the brand. Step one recovers the revenue you are losing today. This is how we keep compounding it.

How we operate

We work inside your business, not from the sidelines.

We are not coaches. We do not hand you a Google doc of tips and wish you luck. We get inside the funnel and build it like it is our own brand. You will find us in your business at odd hours, watching how real visitors move through every page, because the details that leak revenue only show up when someone is actually paying attention. When you grow, we grow. That is the whole model.

Proof

Results we have delivered

Real brands, real numbers, the same traffic converting harder.

Shopify dashboard showing an 11.48% conversion rate and $28,078 in sales in a single day Skincare DTC

3% to 11% conversion rate in 19 days

We matched the right audience and awareness level to a rebuilt funnel, ad to checkout, then ran email hard on abandoned carts and retention. Conversion climbed from 3% to 11%, and we scaled from there.

Intelligems A/B test showing conversion up 6.22%, revenue per visitor up 7.06%, and abandoned checkout down 36.85% Checkout optimization

Abandoned checkout down 37%

A few targeted edits and a professional cart, tested head to head. Revenue per visitor up 7%, conversion up 6%, and abandoned checkouts cut by nearly 37%.

Shopify analytics showing $4.6M in total sales while scaling from under $200K to about $1M per month Scale

Under $200K to about $1M a month

A health brand scaled from under $200K a month to roughly $1M a month in under 90 days, with $4.6M in tracked sales across the run.

Who we work with

Built for brands ready to scale what already works.

This is for you

  • You are a health or wellness DTC brand doing 5, 6, or 7 figures a month
  • You already have traffic and a product people want
  • You know the funnel is not converting the way it should
  • You are ready to scale what already works

Not a fit

  • You are pre-launch or have no traffic yet
  • You want tips and templates to run it yourself
  • You are not ready to let a team build inside your funnel
Free · no pitch

We have helped health brands scale to millions a month. What is stopping you?

It starts with a free call and a free teardown of your funnel. We show you the single biggest leak and what it is costing you, before you pay anything. Worst case, you walk away with a clear map of what to fix and how to fix it. Even if we are not the right fit, you will leave better than we found you. That is the promise.

Let us find your biggest leak.

Book a call and we will walk your funnel together. No obligation, no hard sell. If it is useful, we keep going. If not, the teardown is yours to keep.