The market is full of copywriters, funnel builders and "CRO consultants." Growth Lab is different because it is run by operators who have actually built and scaled the thing you are trying to grow.
We run paid media on Meta and Google, and we scale health and wellness offers on the performance side. So we know exactly what it costs to buy a click and how fast CPMs eat a margin.
As operators, we have helped scale health and wellness DTC brands into the multi-millions. The biggest revenue jumps almost never came from more ad spend. They came from fixing where the funnel broke the visitor's chain of belief. The presell page, the mobile product page, the checkout, the post-purchase upsell.
That's the whole thesis behind Growth Lab: you're paying to send traffic to a leaky funnel, and the leak is the cheapest thing you'll ever fix.
Operators inside real health DTC brands. Shopify, ad accounts, and post-purchase flow.
We buy traffic at scale, so we fix the ad-to-funnel mismatch that pure funnel people can't even see.
Real brands, real numbers, the same traffic converting harder.
Skincare DTC
We matched the right audience and awareness level to a rebuilt funnel, ad to checkout, then ran email hard on abandoned carts and retention. Conversion climbed from 3% to 11%, and we scaled from there.
Checkout optimization
A few targeted edits and a professional cart, tested head to head. Revenue per visitor up 7%, conversion up 6%, and abandoned checkouts cut by nearly 37%.
Scale
A health brand scaled from under $200K a month to roughly $1M a month in under 90 days, with $4.6M in tracked sales across the run.
Full funnel diagnosis before touching a single word. Not copy rewrites in isolation.
Built on Schwartz's five awareness levels. Not generic "best practices" copied off a blog.
We move CVR, AOV, CPA and LTV. Not clicks, impressions and pretty dashboards.
Every purchase requires a customer to cross these eight beliefs, in order. Skip one and the sale dies. Most funnels are losing money because 2 or 3 links are broken. And the brand has no idea which ones. The audit finds them.
Eugene Schwartz's five awareness levels decide what your first page even needs to say. Send someone who's merely problem-aware to a page written for someone product-aware, and you lose them. No matter how good the copy is.
Matching the page to the visitor's temperature is where most of the recoverable revenue hides.
The bar is so low now that just showing the work, the actual leak, the actual number, feels radical. It shouldn't. That's why every engagement starts with a free teardown and a fixed-scope audit. You see the value before you ever commit to a retainer.
